Newsletter marketing is one of the most effective ways to communicate with your customers and prospects. Companies that produce and distribute a regular monthly newsletter demonstrate to their customers that they have their act together, and that they care about keeping in touch with their customers. A full-color newsletter enhances the professional image of your company and sets you a notch above your competition. Here are just a few things to consider if you're thinking about adding a full-color newsletter to your marketing plan:

• Start with the nameplate. Your newsletter's nameplate will serve as the publication's identity. Make sure it provides an appropriate image. For example, if you're planning a humor newsletter, consider adding a little whimsy to the nameplate. On the other hand, if your newsletter is more serious in nature, be sure the nameplate you choose sets that tone.
• Establish a standard format. Decide how many columns of text you want on each page, how wide you want those columns to be, how many articles you want to include, and where you want graphics to appear. If possible, decide what types of articles should appear in each space, too, so your readers will know where to look for certain kinds of information.
• Don't overdo the fonts. Too many typefaces can create a cluttered or amateurish feel. Limit yourself to two or three typefaces. Choose a single typeface for all of the body text, and another for the headlines on the page. The result will be cleaner and more professional.
• Provide content your audience will want to read. If your newsletter is intended for your clientele, don't focus too heavily on yourself or your industry. Before including an article, ask yourself, “Will my target audience really care about this topic?” If not, it's better to leave it out. Including articles that are appealing to your customers will send them the message that you are in-tune with their general interests.

Creating a winning newsletters for your company doesn't have to be an overwhelming task. Let our staff help you create a newsletter you can be proud to distribute. Give us a call today!